Designing for Growth: A Design Thinking Tool Kit for ManagersColumbia University Press, 2011 - 227 pages Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
Contents
Why Design? | 3 |
Four Questions Ten Tools | 21 |
Visualization | 49 |
Value Chain Analysis | 75 |
Brainstorming | 103 |
Assumption Testing | 131 |
Customer CoCreation | 159 |
Leading Growth and Innovation in Your Organization | 179 |
e Project Management Aids | 202 |
Other editions - View all
Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka,Tim Ogilvie Limited preview - 2011 |
Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka,Tim Ogilvie No preview available - 2017 |