Pricing: Making Profitable DecisionsMcGraw-Hill, 1990 - 502 pages |
Contents
INTRODUCTION | 2 |
CURRENT PRICING STRATEGIES | 11 |
PRICES AND DEMAND | 22 |
Copyright | |
47 other sections not shown
Other editions - View all
Common terms and phrases
acceptable price accounting advertising allocated alternative analysis approach assume behavior brand Business buyers cash discount chapter competitive competitors conjoint analysis consider consumers contribution coupon customers decision problem decrease demand determine developed direct costs discussed in Chap distributors economic effect estimate evaluate example experience curve factors Federal Trade Commission firm firm's fixed costs forecast geographical pricing important indicate Journal of Marketing leverage manufacturer margin marketing costs Marketing Research method objective offer operating leverage overhead penetration pricing perceived value percent predatory pricing price changes price differences price differentials price discrimination price elasticity price increases price promotion price reduction price sensitivity price structure price-volume pricing decisions pricing research pricing strategy problem product line product or service purchase quantity discount reduce reference price relationship relative response retailers revenue Robinson-Patman Act sales volume Section 2(a seller semivariable Table tion unit