Pricing: making profitable decisions

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McGraw-Hill, 1990 - 502 pages
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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Contents

INTRODUCTION
2
CURRENT PRICING STRATEGIES
11
PRICES AND DEMAND
21
Copyright

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About the author (1990)

Kent Monroe is a professor at the University of Illinois.

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