Pricing: Making Profitable Decisions

This book synthesizes economic and marketing principles with accounting and financial information to provide a basis for analysing pricing alternatives within legal and corporate constraints. The revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research by applied economists and marketing researchers trained in economics. - Updated topics include technology's impact on distribution, new modes of manufacturing, ordering, customer service, and economic analysis. New topics include competitive signalling, price wars and value-oriented pricing. - Real pricing situations, highlighted in boxes, show how pricing concepts apply to everyday pricing situations. Many companies are featured and topics include supply and demand, price inelasticity, pricing promotions, quality perception, customer profitability and price premiums. - The focus on consumer behaviour, not found in any other pricing text, helps students understand the economic basis for pricing decisions. It enables them to explore the influences,