Glaxo: A History to 1962Cambridge University Press, 26 нояб. 1992 г. - Всего страниц: 406 Glaxo is the world's second largest pharmaceutical multinational. This study of the company, from its beginnings to 1962, is based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of this international business, but studies its research and development programmes, its products, and its marketing and management. It is a story of power, money and drugs, the first comprehensive study of a UK-based drugs company and the only scholarly study yet written of a front-ranking world company. |
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Содержание
Introduction | 1 |
The Nathans and proprietary foods 19031918 | 17 |
Boom and depression for Glaxo and the Nathans | 46 |
Glaxo Laboratories Ltd | 68 |
Early internationalisation and the growth of overseas | 98 |
the Second | 135 |
Pharmaceuticals triumphant 19461962 | 155 |
The development and commercial exploitation | 200 |
North and South America | 242 |
India and Pakistan | 273 |
Australia and New Zealand | 298 |
South Africa | 315 |
Glaxo in Europe | 338 |
Epilogue | 362 |
Notes | 377 |
| 397 | |
Часто встречающиеся слова и выражения
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Ссылки на эту книгу
The Evolution of International Business: An Introduction Geoffrey Jones Недоступно для просмотра - 1996 |
Библиографические данные
| Название | Glaxo: A History to 1962 |
| Авторы | R. P. T. Davenport-Hines, Judy Slinn |
| Издание: | иллюстрированное |
| Издатель | Cambridge University Press, 1992 |
| ISBN | 052141539X, 9780521415392 |
| Количество страниц | Всего страниц: 406 |
| Экспорт цитаты | BiBTeX EndNote RefMan |