Cross-cultural Innovation: New Thoughts, Empirical Research, Practical ReportsBernd Jöstingmeier, Heinz-Jürgen Boeddrich Oldenbourg Verlag, 2007 - 553 pages Cross-cultural means not only the differences between ethnic, racial or national groups. It is more. Cross-cultural confrontations arise by the differences of genders, educational levels, differences in thinking of diverse companies departments (e.g. production versus research & development, marketing versus finance), the mix of musicians or styles of painting. However, there is a lot of danger in cross-cultural collaboration: Diversity means different views, opinions, values and objectives easily generating misunderstandings and quarrels possibly ending up with serious conflicts. The conflicts may trigger new approaches and breakthroughs or lead to a state of frozen relations and stagnation. Sensitivity to the values and views of other cultures, open communication and aware leadership are traits helping to capitalize on cross-cultural influences. In further discussions with our friends of the EACI board we changed our mind for the new conference topic to CROSS-CULTURAL INNOVATION. Cross-cultural Innovations are new and origin problem solutions, which are generated in confronting problems with cross-cultural aspects. In many cases such solutions are breakthroughs and the start of a paradigm shift. Another advantage of such solutions is that they even influence the subconscious of stakeholders problems. Only cross-cultural solutions minimize the risk of hidden problems which develop under the surface in merger projects. Especially mergers of big companies are successful if change-managers are able to transfer cross-cultural conflicts in new challenging objectives. Bridging cultural gaps by visionary leadership is the way to bring people together and to create new common innovative enterprises or departments." |
Contents
Gijs van Beeck Calkoen | 21 |
Darrell Mann | 45 |
Heiner MüllerMerbach | 63 |
Roc Irwin Peng | 81 |
Birgit PreußScheuerle | 95 |
Frido E Smulders | 113 |
Interactions between Product Development and Production II | 131 |
Stephan Sonnenburg | 149 |
Bernd Jöstingmeier | 289 |
HansJochen Gscheidmeyer | 303 |
Michael Niklas and Karsten Königstein | 321 |
Donna Rae Smith | 337 |
Herbert Weinreich | 367 |
Winning Team Results A TeamBased Approach | 397 |
Sabine General and Gudrun Lantelme | 431 |
Scott Isaksen | 455 |
Zhenlin | 167 |
Ricarda B Bouncken | 187 |
JonChao Hong and ChanLi | 217 |
Edward Nęcka and Joanna Kwaśniewska | 237 |
Virginia Trigo | 261 |
Fangqi Xu and Susumu Kunifuji | 275 |
Marcel van der | 473 |
Jiazeng | 489 |
Morio Shibayama and Masaharu Yano | 511 |
HeinzJürgen Boeddrich | 551 |
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