Designing for Growth: A Design Thinking Tool Kit for ManagersColumbia University Press, 2011 M06 28 - 256 pages Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. |
Contents
What is? | 39 |
What if? | 93 |
What wows? | 121 |
What works? | 151 |
Leading Growth and Innovationin Your Organization | 179 |
APPENDIX | 199 |
NOTES | 221 |
ABOUT THE AUTHORS | 225 |
Other editions - View all
Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka,Tim Ogilvie Limited preview - 2011 |
Designing for Growth: A Design Thinking Tool Kit for Managers Jeanne Liedtka,Tim Ogilvie No preview available - 2017 |