Pricing: Making Profitable Decisions

advertising allocated analysis approach assume average behavior brand break-even chart break-even point Business Week buyers capital cash discount chapter competition competitors consider contribution cost justification CPRU customers cycle decision problem decrease determine direct costs direct labor direct variable costs distribution distributors effect end prices estimated example experience curve factors Federal Trade Commission firm firm's fixed costs forecast full-cost functional discount geographical pricing Harvard Business Review Hence investment Journal of Marketing list price manufacturer marginal marginal revenue marketing costs method models offer overhead penetration pricing percent period price changes price deals price differences price differentials price discrimination price elasticity price increase price reduction price-volume pricing alternatives pricing decisions pricing problem pricing strategies product line product-line pricing profit segments purchase quantity discount reduced relationship retail Robinson-Patman Act rooms sales volume Section 2(a seller selling price specific tion total cost unit Weber-Fechner law