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Surviving Transformation: Lessons from GM's Surprising Turnaround
Vincent P. Barabba
- 2023 -
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Surviving Transformation: Lessons from GM's Surprising Turnaround
Vincent P. Barabba
- 2004 -
288 pages
Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other ...
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