The consumer trap : big business marketing in American life
"Lays bare the ways in which the sophisticated and self-conscious 'class coercion' designed by and for business leaders passed beyond meticulous management of the workplace to 'manipulating people's off-the-job peceptions and actions. Exposes the mythology of 'consumer sovereignty' and 'free markets' and sketches a humane alternaive to domination by 'corporate overlords' and the state power to which they are closely linked." [Noam Chomsky. Back cover]
x, 203 pages : illustrations ; 24 cm.
9780252028090, 0252028090
50234975
Thinking the unthinkable
The marketing race
The targeting race
The motivation research race
The product management race
The sales communications race
Macromarketing and public subsidy
The globalization of marketing
The consumer trap